Case overview
NCTA, a fast-growing online education platform offering affordable certified and advanced courses, needed short-form promotional videos to market their paramedical and professional programs. Our team produced spokesperson-driven Reels to build trust, drive admissions, and promote franchise viability.
Production Responsibilities
🎬 Developed clear scripts focused on highlighting benefits, pricing, and value
🎥 Filmed spokesperson videos in a controlled studio with clean backgrounds and branding
🎤 Managed mic setup, lighting, and directorial guidance for a confident on-screen delivery
🎞️ Edited reels with subtitle overlays, CTA cards, and soft transitions
📲 Optimized final assets for all mobile-friendly formats (Reels, Shorts, WhatsApp)
Promoted Courses
- Paramedical: Certificate in Medical Lab Technology, Advanced Diploma in Emergency Care
- Professional: Certificate in Computer Applications, Advanced Diploma in Digital Marketing
The Results
✔️ Helped clearly communicate course value and NCTA’s affordability advantage
✔️ Boosted credibility and engagement with a well-spoken, consistent video spokesperson
✔️ Supported regional franchise expansion through scalable, branded promo videos
✔️ Increased social media impressions and student inquiries via short-form content
Your team gave us the right blend of professionalism and relatability — exactly what we needed to connect with students.